One of the main focus of your business should be SEO. This is a key element of any business to ensure that your website ranks high in search engines. This will allow people to see your website, which will benefit customers for your business. Follow these tips to improve your search engine optimization (SEO) and see your website rise to the top of search engine results.

1. Publish relevant, authentic content

Quality content created specifically for your intended users increases site traffic, which improves the authority and relevance of your site. Refine your web writing skills and present yourself as an authority on the subject you are writing about.

In addition to page URLs, titles, and headings, content is the most influential in search engine rankings. Repeat your keyword phrase several times throughout the page - once or twice at the beginning and end paragraphs, and two to four more times throughout the rest of the content.

Identify and notice a specific keyword phrase for each authentic content page on your website.

2. Use the right keywords in the right places

Although inspiration should always be human first, search engines second, keywords are the basis of this whole process. By distinguishing common search terms, visitors and Google not only get what they're looking for, but SEO also drives 100% + more traffic than organic social media, which accounts for more than half of all online traffic. So, if keywords are at the heart of SEO, then everything you do should be at the center.

3. Update your content regularly

You've probably noticed that we've felt strongly about the content. Search engines do too. Regularly updated content is seen as one of the best indicators of a site's relevance, so be sure to keep it fresh. Audit your content on a set schedule and update as needed. You can take a blogging part where you can update content regularly.

4. Metadata

When designing your website, each page has a space in the <head> tag to insert metadata or information about your page content. If you have a CMS site that is primarily produced by the UMC web team will generate this data for you in advance. However, it is important for you to review and update your metadata as your site changes over time.

5. Use the alt tag

Always describe your image and video media using alt tags or alternative text descriptions. They allow search engines to locate your page, which is very important - especially for those who use text-only browsers or screen readers.

6. Focus on user experience (UX)

There is nothing worse than navigating to a site that you can just use. In fact, after a few seconds of frustration, most people don't bother and will struggle to find the best out of Google. Things like dead links, error pages, and messy site structures will affect what people take away from your website.

7. Speed up your website

Having a slow website can hurt your Google ranking. Google's "Speed Update" specifically reduces pages that slowly load on mobile devices. So, find out the problem of your website and try to solve and speed up your site.